Naughty by Nature

'YOU DOWN WIT O.P.P.?' 'HIPHOP HOORAY!' HO!' HEEEEYYYY!' HO!' The HipHop Anthem?' Naughty By Nature invented it! The Grammy Award winning, Platinum-album selling, New Jersey super-group, Naughty By Nature, has nearly a twenty-year track record of creating the hits and party anthems that have become the soundtrack to our lives. Their music has smashed through mainstream barriers all while remaining true to the sound, message and grit of the hood. And now, these three kings of the HipHop anthem have formally claimed their titles and named their forthcoming reunion album, 'Anthem Inc.' in celebration. Life is good. Treach, Vin Rock and DJ Kay Gee are back in the studio, doing what they do best: creating undeniably classic, hand-raising, life-affirming, HipHop music. 'We wouldn't have reunited if we didn't think we could give people that authentic Naughty feeling,' says the group's master lyricist Treach. 'This new album is definitely gonna take you back, but just like we always did, we've invented a new sound, a bunch of new flows and after being without an album for so long, we've gotta lotta things to say.' Few groups in music can boast a near twenty-year career that has been both consistent and history making. Naughty By Nature, the Grammy and American Music Award winning rap trio, initially called 'New Style', began performing at talent shows and were discovered by fellow New Jersey native and then-emerging HipHop artist, Queen Latifah. Eventually signing the group to her management company 'Flavor Unit Management', Latifah helped them land a deal with Tommy Boy Records. Naughty By Nature's self-titled debut album was released in 1991 and quickly assaulted the music charts with the instant classic #1 hit 'O.P.P.'. The group quickly became crossover stars, while maintaining their ghetto sensibility. To date, their success and longevity as a HipHop group has been unparalleled. These three 'Kings of The HipHop Anthem' went on to produce their follow-up albums that have become part of America's HipHop legacy: '19 Naughty III', 'Poverty's Paradise' and 'Nature's Fury'.

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